WHY ASUS IGNORING MOBILE PHONE SECRET EXPOSED
Friends, Asus is a company whose mobile phones come to India but no one buys it. But there was a time when Asus’s mobile phones were very popular.
When they launched Zenfone 2, saw the Zenfone 2 Laser, it was an amazing phone. And how not to talk, we went to Zenfone Max Pro M1. At that time, it was such a good phone that it used to compete with Redmi Note.
Here it used to compete with Realme. But there was a time when we kept waiting for Zenfone Max Pro M3, but that phone never came. After that, the story of Asus continued to change a lot. And today, it ignores mobile phones a lot. Let me tell you one thing first.
A report came out last year and claimed that Asus will not have a phone in 2024. But Asus says that it is not that we are not interested in mobile phones at all.
We will keep getting one or two phones. This year, they started launching their Zenfone 11 Ultra. And the surprising thing is that this year it happened for the first time that when Asus used to launch a compact phone, now they will launch a big Ultra phone.
A very strong game has been played with ROG phones this year. Do you remember ROG Phone 8? They bring that phone to India. But for the first time, the ROG series phone looks like a normal phone this time. Instead of a gaming phone here. Because the special thing about ROG phones is that it will look like a gaming phone. There will be LED lights, RGB, accessories, and all kinds of things. But you don’t have anything in the new ROG phone. This time, the phone looks like a normal flagship phone.
If you want to improve the gaming performance of ROG phones, then they will get you an iQOO and Oneplus for a low price. In which you will get good gaming performance. Anyway, let’s talk about gaming. First of all, let me tell you that their CEO resigned in 2018. And after that, it was found that the focus will shift a little on the strategy of mobile phones. And here they will focus more on power and gaming. That is, Zenfone will come less and focus more on ROG. This thing happened here until the end of 2018. Whereas in 2018, it was a time when Asus was focusing a lot on its Zenfone branding. It was making amazing phones like Max Pro M1 and M2. But after that, these things stopped here. After that, there was a big shock in the Indian market in 2019. Where there was a ban on sales against Asus in India. The simple ban was that they were using Zen’s branding. Because of which Delhi High Court stopped their sales for a while. And after that, they had to change the Zenfone branding here. And that was an important point in my opinion. After that, their interest shifted towards the Zenfone lineup, especially in India. After that, we are only seeing the ROG series here in India. Whereas Asus is such a popular brand that if it wants to make a good mobile phone, it can. Because literally, Asus has made a lot of noise in the PC industry since then. In India and globally, Asus comes in the top 5 PC makers. It makes very good laptops in the PC industry. There is a lot of innovation in the laptop. The laptops of the ROG series of Asus can give you very good quality gaming, which is why it is known. On top of that, there is the Asus TUF series, ZenBook series, even VivoBook is very good for Asus. And talking about motherboard, graphics card, PC components, Asus does a very good job there. Literally, if you look at it, their flagship phones don’t even work globally. Xiaomi also did the same thing. Xiaomi focused on mobile phones and made a lot of money. And that money was spent on making cars. And by making cars, they are checking in China whether their cars will work or not. While Xiaomi is not an auto maker, it is the same with Asus. Asus is a PC maker, not a mobile phone maker. But he had to come here because there was hype in the market. The market was rising, so he tried things. But if we talk about it, there is another specialty with Asus. If we talk about innovation, then they tried some new things in the ROG series in mobile phones. Even the small phones in the Zenfone lineup, they tried them out. But not so much. In comparison to this, laptops in the laptop industry try out very amazing laptops here. Multiple displays have been made, many more things have been made. Even when CES is held, they show their unique concept laptops there. Even such laptops are launched in India. There is a ProArt series, a series for creators. You get to see a very good series here. And an interesting thing here is that the PC hardware business is more profitable for Asus. Along with this, a simple thing is that can Asus make a big comeback in the mobile phone industry in the coming period? Look, the type of reports and things that keep coming, it doesn’t seem that Asus will do something big in the mobile phone business again. I think that for a while, they will keep taking out mobile phones. Some things will keep coming to the market. But now in the Indian market, I think Asus has killed it again. By the way, I can tell you that most of the PC industry companies, except if I remove Apple, most of the companies have never done well in mobile phones. Whether we talk about HP, Dell, Acer, even Lenovo had tried to get out of the PC market and get into the mobile phone. They had taken out some good phones. But even today, Lenovo is alive here, but it only takes out phones in Motorola branding. Look, the simple reason is that if anyone wants to be successful in the mobile phone space, then he will have to be totally hyper-focused here. He will only have to focus on mobile phones. Realme also took out a lot of products at one time. There were different things coming from Realme. Realme’s TV, Laptop, I don’t know how many more items. But what happened? As soon as the focus was diverted to other places, their sales started to lose, they started losing the market. So what did they do? They closed everything and started focusing only on mobile phones. So this is the reason why Asus is ignoring its mobile phones. By the way, have you used Asus’s mobile phones or not?
